William Wild Bill Johnson

In 1962, Johnson etched his name in history by becoming the first African American Harley-Davidson dealer in the United States. This groundbreaking achievement marked a pivotal moment in the motorcycle industry, opening doors for future generations of Black entrepreneurs. But Johnson's trailblazing spirit didn't stop there. He also made history by becoming the first African American to join the American Motorcycle Association and secure a racing license, challenging racial prejudices on and off the track.

Despite facing formidable obstacles, Johnson's determination knew no bounds. He established his dealership in Somers, NY, navigating through the turbulent waters of racial discrimination with resilience and grace. Beyond his entrepreneurial endeavors, Johnson was a passionate rider whose love for Harley motorcycles knew no bounds. He rode fervently until the age of 82, embodying the spirit of freedom and adventure that Harley-Davidson symbolizes.

But Johnson's legacy extends far beyond the roar of his motorcycle engine. His life's work is immortalized at the Harley-Davidson Museum in Milwaukee, where visitors can learn about his groundbreaking achievements and the indelible mark he left on the motorcycle community. Johnson's story serves as a beacon of hope and inspiration for aspiring entrepreneurs, particularly within marginalized communities, reminding us that with unwavering determination, anything is possible.

As we celebrate Black History Month, let us honor the legacy of William "Wild Bill" Johnson—a trailblazer, a pioneer, and a true embodiment of the American Dream. His journey not only shattered barriers but also paved the way for a more inclusive and diverse motorcycle industry. May his spirit continue to inspire generations to come, reminding us that the road to success is often paved with obstacles, but with resilience and perseverance, we can ride triumphantly into the future.